Who Owns INNOVATOR ETFS TRUST (XBOC)? -- Institutional Holders (2026-06-30)

43 institutions reported holding $38.7M of INNOVATOR ETFS TRUST (XBOC) in SEC 13F filings for 2026-06-30. Largest institutional holders: Cetera Investment Advisers ($6.5M), OSAIC HOLDINGS, INC. ($4.1M), BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC ($3.9M), HighTower Advisors, LLC ($3.7M), SUSQUEHANNA INTERNATIONAL GROUP, LLP ($2.2M). Source: SEC Form 13F.

RankInstitutionValueSharesChange
1Cetera Investment Advisers$6.5M183,332Trimmed
2OSAIC HOLDINGS, INC.$4.1M116,130Added
3BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC$3.9M109,243Trimmed
4HighTower Advisors, LLC$3.7M103,045Hold
5SUSQUEHANNA INTERNATIONAL GROUP, LLP$2.2M61,238Added
6Brookwood Investment Group LLC$1.9M53,564Added
7COMMONWEALTH EQUITY SERVICES, LLC$1.7M47,823Trimmed
8CROSSPOINT FINANCIAL, LLC$1.4M39,266Trimmed
9Advisory Services Network, LLC$1.3M36,217Trimmed
10First Commonwealth Financial Corp /PA/$1.2M35,043Trimmed
11Brookstone Capital Management$1.2M34,815Added
12Snowden Capital Advisors LLC$1.1M31,850Hold
13Welch Financial Planning, LLC$931,78626,229Trimmed
14ENVESTNET ASSET MANAGEMENT INC$860,27324,216Added
15Kestra Advisory Services, LLC$821,97723,138Trimmed
16IFP Advisors, Inc$675,75719,022Hold
17CRA Financial Services, LLC$650,67618,316Hold
18CENTAURUS FINANCIAL, INC.$597,00016,797Trimmed
19Millington Financial Advisors, LLC$464,98313,054Added
20OLD MISSION CAPITAL LLC$436,24712,280New
21VESTIA PERSONAL WEALTH ADVISORS$436,14012,277Hold
22Lido Advisors, LLC$408,43111,497Trimmed
23Diligent Investors, LLC$367,68410,350Hold
24CAPTRUST FINANCIAL ADVISORS$346,3699,750Hold
25GTS SECURITIES LLC$316,1738,900New

Source: SEC Form 13F filings · as of 2026-06-30