Who Owns INNOVATOR ETFS TRUST (BUFF)? -- Institutional Holders (2026-06-30)

173 institutions reported holding $671.6M of INNOVATOR ETFS TRUST (BUFF) in SEC 13F filings for 2026-06-30. Largest institutional holders: LPL Financial LLC ($102.6M), ENVESTNET ASSET MANAGEMENT INC ($61.9M), Cetera Investment Advisers ($34.7M), OSAIC HOLDINGS, INC. ($30.0M), Kingsview Wealth Management, LLC ($28.2M). Source: SEC Form 13F.

RankInstitutionValueSharesChange
1LPL Financial LLC$102.6M1.9MAdded
2ENVESTNET ASSET MANAGEMENT INC$61.9M1.2MAdded
3Cetera Investment Advisers$34.7M658,695Added
4OSAIC HOLDINGS, INC.$30.0M568,582Added
5Kingsview Wealth Management, LLC$28.2M534,402Added
6Prasad Wealth Partners, LLC$21.6M410,619Added
7Collaborative Wealth Managment Inc.$21.0M399,153Added
8LifeWealth Investments, LLC$19.6M371,319Added
9Janney Montgomery Scott LLC$18.9M357,980Added
10Holos Integrated Wealth LLC$18.3M347,147Added
11RAYMOND JAMES FINANCIAL INC$14.7M279,901Added
12UBS Group AG$13.8M261,085New
13Mutual Advisors, LLC$13.0M246,563Added
14MTM FINANCIAL GROUP, LLC$12.9M245,663Added
15COMMONWEALTH EQUITY SERVICES, LLC$11.8M224,575Added
16HighTower Advisors, LLC$10.9M206,416Added
17Quadcap Wealth Management, LLC$10.5M200,096New
18Buska Wealth Management, LLC$10.4M196,837Added
19Kestra Advisory Services, LLC$9.8M185,124Added
20Cambridge Investment Research Advisors, Inc.$9.4M177,621Trimmed
21HARBOUR INVESTMENTS, INC.$8.2M155,941Trimmed
22World Investment Advisors$8.0M152,508Added
23KFG WEALTH MANAGEMENT, LLC$7.3M139,152Added
24GWN SECURITIES INC.$7.0M133,359Added
25Caliber Wealth Management, LLC / KS$6.4M121,964Added

Source: SEC Form 13F filings · as of 2026-06-30